What I'm working on.

Building

• Clankers, AI-powered social commerce systems for $20M+ ecommerce brands. Solo founder, taking 2–3 audits a month.
• A creator-program diagnostic for TikTok Shop brands. Pulls Seller Center + affiliate data, runs the five operator questions every week, returns decisions instead of dashboards. Closed beta with three brands.
• This site. I’m trying to write one essay every two weeks. We’ll see.

Thinking about

• Why almost no commerce brand reads its own data on a weekly cadence, and what kind of tool would make them.
• The gap between “AI agents that look impressive in demos” and “AI agents that survive contact with a real ecommerce ops team.”
• Whether the next round of TikTok Shop brand growth comes from creator selection or product selection. I think product, but I’d like to be wrong.

Talking with

• Three founders in the $10–50M TikTok Shop band, all stuck on the same wall.
• A handful of people who run creator-program agencies and want to know what I’d build if I were them.
• If you’re either of these, reach out.