Blog
All essays.
Essays on AI, social commerce, and the data brands aren't reading. Roughly one every two weeks.
2026
May 18
Does follower count matter on TikTok Shop?
TikTok shop follower count importance is often overstated. I explain why content quality and post volume beat creator following for driving sales.
6 min read →
May 18
Does TikTok Shop help my Amazon sales?
Learn how the TikTok Shop Amazon halo effect drives branded search spikes and omnichannel growth, with real data from my agency experience.
4 min read →
May 18
How do I choose a TikTok Shop agency?
Learn how to choose a TikTok Shop agency with my framework: interview the AM, verify differentiators, and check thought leadership before signing.
5 min read →
May 18
How do I get TikTok Shop creators to post more than once?
Learn how to maximize TikTok Shop creator post rate through contests, gamification, and tiered incentives that turn one-time affiliates into repeat posters.
5 min read →
May 18
How long does it take to see results on TikTok Shop?
I explain the TikTok Shop timeline results most brands experience: 90 days of struggle, then exponential growth if you persist through day 120.
5 min read →
May 18
Should I hire in-house for TikTok Shop or use an agency?
I share his framework for deciding between TikTok Shop agency vs in-house hiring, plus the exact questions to ask before signing any contract.
5 min read →
May 18
What incentives actually work to get TikTok Shop affiliates to respond?
Discover which TikTok Shop affiliate outreach incentives drive responses. Contest invitations with flat fees beat sample-only offers for cold start brands.
4 min read →
May 18
What products work best on TikTok Shop?
I explain why high-margin SKUs beat bestsellers on TikTok Shop. Learn the margin math most brands ignore when selecting products to launch.
4 min read →
May 18
Why do my best TikTok Shop creators leave for competitors?
Learn why top TikTok Shop affiliates leave for competitors and how founder involvement, community building, and tiered commissions improve creator retention.
4 min read →
May 18
Why doesn't my Instagram content work on TikTok?
Instagram content tiktok repost fails because the platforms reward opposite things. I explain why polished aesthetics lose to raw authenticity.
6 min read →
May 15
Your TikTok Shop data is telling you exactly what to do. Nobody's reading it.
Brands past $10M on TikTok Shop hit the same wall, and the signal to fix it is already in their ecosystem. Nobody's reading it.
4 min read →
May 10
I've been the brand, the agency, and the software company
Three vantage points on the same problem. What each one teaches you, and what each one hides.
3 min read →