The short version
Fifteen years inside ecommerce, on three sides of the same table.
As a brand operator, I learned that the team is always too small for the data.
As an agency partner, I learned that pattern is the only thing that travels between accounts.
As a software founder, I learned that adoption beats every clever feature you can ship.
That triangulation is most of what I do now. I run a small consultancy, Clankers, for brands past $10M on TikTok Shop and the agencies that work with them.